| EVERYONE FROM GROCERY store chains
to the Ritz Carlton was gobbling up Belmont Gourmet Ice
Cream. But instead of fueling growth, the orders were
sinking the ice cream maker. At one point, Belmont didn't
have enough cash to buy containers for its 14 flavors.
In 1994, sales dropped to $400,000.
"We were literally running out of money,"
recalls Larry Baras. Belmont's financial manager."
Our choice was to find some way to meet our sales or
to lay off people."
The only thing that could save Belmont was immediate
cash. Baras and Belmont president. Joe Dietrich believed
that the best way to raise the money was to sell their
accounts receivable list to a factoring firm. Factors
purchase your accounts receivable list and immediately
advance you up to 80 percent of its face value. The
balance of the funds less the factor's fee and discount
is released once the receivables are collected. Unlike
other lenders, factors take possession of your accounts
receivable list and assist in collections.
A factor gave Belmont $50,000 - the equivalent of 45
days' worth of sales. Baras used the money to buy more
containers and expand his sales staff. He was also able
to buy supplies in bulk, cutting the cost of raw materials.
Perhaps most important, the cash allowed Belmont to
go after a mega-customer it had wanted for years: B.J.'s,
a Chain of superstores that orders mass quantities.
"Without factoring, we would never have been able
to supply B.J.'s," says Baras.
Factoring is undergoing a resurgence. In the past,
it was used exclusively by textile and furniture manufacturers.
Most entrepreneurs viewed it as a last ditch effort
to find money.
But a new breed of factoring companies is serving small
and medium size businesses that want to grow quickly.
They're providing a bridge financing tool for companies
unwilling to wait for a traditional bank loan.
"It can take traditional sources 90 to 120 days
to make a decision - and longer to implement it,'' says
Peter Aransky of the Boston office of Oxford Capital
Corporation. "If your business is growing, why
lose momentum?"
These new entrepreneurial factors - which comprise
more than 90 percent of all U.S. factoring companies
- target fast-growing firms with less than $10 million
in sales. "Entrepreneurial factoring is ideal for
the businesses that have been developing since the 1980s,"
says Mace Edwards of the Edwards Research Group, a factor
consulting firm and publisher of The Edwards of Research
on factoring. "Service and technology businesses
tend to go through intense periods of growth before
they have the collateral for bank financing," he
says. "Factoring allows you to take on new business
before you've been paid by the old business."
STRUCTURING THE DEAL
Factors typically keep between 1.5 percent and 5 pen
cent of the face value of the invoices they purchase,
depending on the size of the invoices and the credit
history of the customer. Most factors work on a 75-to-25
percent advance-reserve system, With a $100,000 invoice,
for instance. the factor would advance the company $75,000
immediately. The factor releases the remaining $25,000,
minus the percentage it keeps, after the invoice is
collected. The longer it takes to collect it, the more
costly it is.
Since its injection of Cash one year ago, Belmont Gourmet
has reached $500,000 in sales. Baras says his Belmont,
Mass., company is on track to top $I million before
the end of this year.
"Factoring is a bridge for us" says Baras."
To be eligible for bank financing, you need a couple
of years of consistent, profitable performance. We'll
continue to factor until we get there."
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